Factory ratings are all well and good, but many enthusiasts modify their cars and then want to see how much of an improvement they got from their labors. The problem is that most of the time people are not interested in ripping the engine out of their car to have it tested on an engine dyno; no, they're going to be testing on a chassis dyno. The most common chassis dyno, the inertial dynamometer (popularized by DynoJet), measures the horsepower as delivered at the power wheels -- whether front or rear.
But testing rear-wheel horsepower (rwhp -- obviously, front drivers would be measuring fwhp) makes it difficult to convert from what the dyno says to what the manufacturer says. The manufacturer, remember, measures horsepower at the flywheel. All that equipment between the engine and the wheels -- the transmission, driveshaft, differential, and axles -- introduce friction and inertial losses summarized as "powertrain loss" or "parasitic losses". The efficiency of the driveline can greatly affect the amount of the powertrain loss: Ford's AOD transmission, for example, is notoriously inefficient. As a very general rule, rear-wheel horsepower on a manual-transmission car is about 15% less than SAE net, and rear-wheel horsepower on an automatic-transmission car is about 20% less than SAE net.