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TOKYO (Reuters) - With its aggressive design and six-figure price tag, Honda Motor Co's revamped NSX is a far cry from its "cheap and cheerful" Civic sedans, but the automaker is betting the sports car launched in Japan on Thursday will turbo-charge its brand image.
The new NSX, jointly developed by Honda's U.S. and Japanese engineers and produced in the United States, marks the revival of the model after the automaker stopped production of the "Asian Ferrari" in 2005. First launched in the 1990s, the model redefined the supercar genre by marrying a high-performance sports car with everyday driveability.
Starting at 23.7 million yen ($236,621.41), the bespoke hybrid model becomes available to order in Japan on Thursday, having launched in the United States earlier this year. It will also be sold in Canada, China, Europe and other regions.
"Generating profit from t...
http://www.businessinsider.com/r-honda-looks-to-revamped-acura-nsx-to-fire-up-brand-2016-8
